Article by Bryan Meyer The best type of support is the one that doesn’t require human intervention. Why? It’s expensive to have people responding to tweets, posts, emails or worst case – phone calls!
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Article by Bryan Meyer If a picture is worth a 1,000 words, then a video is worth 1,000,000. Go from this: To this: Top 5 types of media used for customer communication.
Article by Prady Gupta It is generally true that there is no substitute for an in-Person pitch. However, for Silicon Valley technology founders who are also, in overwhelming numbers, immigrants or extremely technical, often the pitch is lost in translation, literally. A short pitch video comes in handy in such situations.
Article by Prady Gupta It is no secret that Silicon Valley imports its brains. And an overwhelming percentage of startups are technical startups. According to a Bloomberg article, 51% of the valley's population speaks a language other than English exclusively at home, compared with 21% in the US. In light of such statistics, it is no doubt that the majority of startup founders find it so hard to communicate their ideas to investors, potential employees and customers.
Article by Prady Gupta The short answer - customer use cases.
Here’s the deal. If you are making an explainer video, it’s probably to attract customers and investors. In most cases, customers are looking to satisfy their specific needs and probably bumped into your site while searching on google. If the customer does not find that your product satisfies his or her needs, in all probability you are going to lose him or her. Article by Prady Gupta The prevalence of 4G LTE smartphones speeds has enabled video streaming to take the marketing world by storm. Now explainer and marketing videos are part of the checklist for any startup serious about growing big. But there is still quite a confusion about the ideal length of the explainer or marketing videos. We come across clients who want to make a 10 minute video that describes all the features of their complex
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Founders and Directors of Hungry Hamster. Experienced in Marketing and all things Tech, Finance and beyond. Archives
June 2018
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